The Innovative public relations practices post-graduate studies course has the aim to develop and perfect practical skills in the strategic planning and implementation of PR measures. The students learn to select and use cutting-edge communication tools which will enable them to develop relationships with target groups and influence them. The Innovative public relations practices course is distinguished by its emphasis on developing practical, not only theoretical, knowledge. The teaching staff is made up of both distinguished PR practitioners and experienced academic lecturers. The students learn PR by participating in workshops, analysing case studies, simulation games, camera work, discussions with experts and brainstorming.
This new post-graduate studies offer is dedicated both to marketing, PR and advertising employees in companies and institutions and to graduates in the humanities and economics.