Sport is a discipline that has always been rapidly developing. New disciplines, the successes that the Polish national teams have achieved and the greater professionalization of sports teams and athletes are all motivations to take up sport as a career. In order to appropriately direct a sports career or manage sports institutions, one must not only possess specialist knowledge, but also know the notions of management. A good sports manager goes a long way to determine an athlete’s or club’s success.
The aim of the course is to prepare executive staff for the organising of sports events, managing of sports facilities and planning marketing measures. The course provides students with the key competences of a sports and recreation manager and the necessary know-how about raising funds for the preparation and organisation of sports events and the securing of sponsors and public funding.
Graduates possess the skills necessary to work as professional sports and recreation managers, to work in sports clubs and federations. Their expanded knowledge and acquired skills allow them to do an excellent job as coaches, instructors and sports event organisers.
The course is also directed to executive staff who manage public and private sports facilities, including fitness clubs, swimming pools, aquaparks, stadiums, sports and entertainment halls, as well as to members of sports clubs, associations and federations and active and retired sportspeople.