Modern marketing means measures directed towards the individual and not to the mass consumer, as it used to be. The ever developing criteria of personalisation make it possible to run “tailor made” campaigns, adapting them to the specific needs and preferences of each consumer.
The aim of the course is to provide knowledge about effective means of planning marketing measures so that they realise the strategic goals of growth and development assumed by the organisation.
Students acquire practical knowledge concerning the planning and implementing of marketing measures. They learn the latest trends and instruments used in marketing, both in the B2B and the consumer market.
The course is directed to persons working in marketing departments and to persons who want to work there, especially specialists and managers from marketing, advertising, sales support and product managers. The course is also useful for owners of small and medium-sized enterprises.