The course is directed to current and potential SPA managers and the executive staff of SPA & Wellness hotels, health resorts, sanatoriums, health and beauty salons, beauty parlours and fitness clubs. The aim of the course is to improve the management skills of executive staff, provide broad knowledge of marketing, management, SPA facility design, project financing, service quality improvement, quality control and SPA facility certification, and to make the students familiar with the current global trends and means to increase profits in the SPA & Wellness services sector. Students acquire the ability to creatively launch innovative solutions in SPA & Wellness services.